Authentic Success Club – Silver Membership

We want to take this opportunity to introduce you to the Authentic Success Club™, designed to propel your leadership and your life to a whole new level.  From gems of knowledge to exclusive networking opportunities, from continuous learning and application in the real world, this is about being uniquely you, shining bright, thinking big, and settling for nothing less than what you deserve – which of course is the very best.

The Authentic Success Club™ has been designed for leaders with a desire to reach their full potential and leave a welcome legacy in their chosen field of business.

Who you are, what you stand for and how you make people feel, are just as important as the thing you sell.  As a leader when you walk into the room what do you bring with you – and when you leave what do you leave behind?

Introducing The Silver Tier Of The Authentic Success Club – Delivering Pragmatic And Powerful Information And Strategies To Help You Take Your Authentic Leadership To The Next Level

Are you a leader who is ready to step things up to the next level? Are you ready to make 2010 your best year ever? Would you like to learn proven strategies from a proven entrepreneurial leader? Have you wanted to be a part of a powerful, ongoing business program… but you’re on a tight budget?

Well that’s why Ruth is offering the Silver tier of her Authentic Success Club.

Ruth designed the Authentic Success Club based on her experiences in personally working with hundreds of leaders as well as her experiences in working with her own mentors and coaches. She wanted a club with scalable levels of support and mentoring — with options for all leaders whatever their level in the organisation.

Silver is ideal for junior to middle leaders or small business owners who are ready to take their career and business to the next level — at very little cost!

Register for the first quarter (which begins in February), where Ruth will guide you through the seminal text Think and Grow Rich.  Plus you’ll get ring side access to the Master Class on Building Trust in the workplace, with Sue Swanborough, HR Director for General Mills UK.

This club is packed with value – here are the exact details of what you get, including a one off bonus but you need to act before the 28th January to get it.

Living with integrity – its impact on our leadership and brand

Living with Integrity can be tough.  It’s  how we behave when no one is watching, will we live our values or are we going to sell out or compromise.  Knowing that every time we do we are the one that pays the price.  Even if no-one else is watching or ever finds out, we know and our opinion of our self takes the hit.

And if people do find out, what’s the immediate and long term impact for us as an individual and the brand or company we lead?

Golf legend Tiger Wood’s much publicised fall from grace is an example of the catastrophic consequences a business can face when its brand is found to be inauthentic.  The recent stories about the private life of the world’s No.1 celebrity golfer expose a huge gap between the perceived values of the Tiger Woods brand and those of the man himself.

As a leader and as a business we are all judged on whether we live up to the values that are associated with our brand.

Values driven leadership is about ensuring you live up to your values and the values promised by your brand.  After all your customers and employees have bought in to your brand and what you stand for. Your behaviour and the behaviour of your employees then should also reflect the values of the brand.  Of course if the values are what you’d like, rather than what is real then this becomes a challenge to sustain.  So it is important to ensure your brand does not promise something you no longer believe in or cannot deliver.

If your values are aspirational then acting with integrity is going to be a serious challenge.

Every day we’re faced with choices, decision points, where we can uphold our values or not.  At work we can be asked to do something ‘for the good of the company’ and yet we know that it’s against the company’s or our values.  It’s a short term win and another nail in the coffin of that particular value that’s just been over-road.  We may wish to behave differently but go along with it to keep our job.

Consistently acting against our personal values undermines our self confidence and self esteem.  Keep this up and eventually we don’t feel good about ourself and neither does anyone else.    Being consistently asked to act against the corporate or brand values begs the question how real are they and what problems are being stored up for future.

Let’s go back to the challenge facing Tiger Woods, now he has to re-build his brand so he can move forward.  Some people I’ve talked to say it’s not possible.  I think there is hope.

After all, authentic leadership is about who you are being as much as what you’re doing.