Developing Your Organisation’s Culture – 7 Tips

October 1, 2009 · Print This Article

Consciously developing your organizational culture is more important than ever.  At the end of the day if you aren’t developing it, then it’s developing you.

People are seeking to work for a business where they can experience fulfilment and authenticity.  Organizations which treat their employees well have experienced a better retention rate, increased productivity, increased innovation and lower sickness and absenteeism.

That said developing your organizational culture can be a big challenge for the leaders as well as its employees.   Here are few suggestions of things you can do:-

• Analyze your corporation’s existing culture and compare it with employees, suppliers and customers’ expectations and perceptions.  There are even tools that can measure this very accurately now and give valuable business insight that helps with performance and growth.

• Discuss the existing culture in your department.  What aspects of the culture are great, what’s good and what needs to change?  Then agree what you’d like the culture to be and how everyone can support and make it happen.

• Induction.  This isn’t just about training new recruits in their job, it’s about making them aware of the culture you’re growing and how they can play their part.  Even though you’ve made the culture clear in the interview process, so you’ve not recruited a misfit, it’s not enough to think that’ll do.  There are of course still companies that spend all their focus on skills and fail to explain the culture and check for alignment – which of course is expensive as they can find themselves losing the new recruit within the next 6 months and having to start all over again.

• Communication.  And I’m not talking a quick 2 line email saying our culture / values are this,  it’s important and can you just send a quick reminder to all your staff.  Yes those emails are still too common, ouch.  I’m talking about a 2 way conversation where you bring awareness that this isn’t a band-aid or quick fix approach.  Rather an ongoing, strategic process to build a more attractive culture that fits the needs of the organization and that can improve its business growth.

• Have Champions.  This is a journey so it’s important to have people who whole heartedly support the creation of this desired culture.  Plus it’s important that the champions / key culture group realise that not everyone is going to jump onboard right away.  There’s going to be scepticism, even from those who would like the desired culture.

• Momentum and Measurement.  Developing the culture to being a sustainable, profitable and healthy one for both the business and staff takes time.  Look for low hanging fruit, celebrate what works, don’t re-enforce what doesn’t.  Lastly measure.  Not incessantly but say every 12 months assess your progress against the desired end point.

If you want to do more, if you’d like to measure your culture, if you’d like to discuss how you can not only manage your culture but generate wealth from it, then give us a call.

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