Focus
April 30, 2008 · Print This Article
My dad, in his time, has uttered some wise words to me. Whilst teaching me the finer points of driving he said that, should I ever get in to trouble, always focus on where you want your car to end up (ideally in a car sized space), rather than do what seems to come natural and have your attention glued to the object you’re hoping to miss, because if you do that you’ll hit it.
In the conversations I have there is one that looks a bit like this..
Client "This is what I don’t want to happen…. and I’ve been thinking about how I make sure it doesn’t happen…."
Me "Do you know what you do want to happen and how you can make that happen?"
Client "Yes, but I’m concerned because I really don’t want blah to a happen…"
When you know what you want or where you want to be - then focus on that. You’ll be significantly more productive.




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